The History of Nicotine Pouches: From Sweden to the World

Nicotine pouches might seem like a recent trend, but their roots go way back. Originating in Sweden, these little pouches have been around for decades in one form or another, evolving from traditional snus to the modern, smoke-free version we know today.

It all started with Swedish snus—moist brown tobacco pouches that Swedes have been using for over 200 years. But as health concerns about smoking grew, so did the demand for a cleaner alternative. Enter nicotine pouches: the modern, tobacco-free spin on snus. Swedish companies were the first to innovate, creating a product that delivers nicotine without the harmful side effects of tobacco.

From Sweden, nicotine pouches spread across Europe, gaining popularity for their convenience and discreetness. And it wasn’t long before they made their way to the U.S. and beyond, where they quickly caught on as a favorite among those looking to quit smoking or simply enjoy nicotine in a new way.

Today, nicotine pouches are a global phenomenon, with flavors and styles to suit every taste. From their humble Swedish beginnings, they’ve become a worldwide trend, proving that sometimes, the coolest ideas have the deepest roots.